The overall strategy has to be an integral part of the different communication activities. But ultimately a concept is only as good as its successful implementation. Hence it is important for auftritt + absatz to lead through the realisation of the concept ensuring an effective end-to-end management.
Copy writing is one of our areas of expertise and one which a+a would lead on delivery of since well thought through and consistent core messages are key to every communication. For the graphic implementation we work with partners.